Demonstration only — fictional data All examples

Examples & Sample Outputs

Dimension Reports.

A complete sample report for each of the six dimensions of the Communication Performance Framework™.

Clarity

Sequences argument before recommendation. Headline lands ahead of detail in most exchanges.

Observable behaviours

· Opens with the headline before the detail
· Sequences cause and effect explicitly
· Lands on a defensible conclusion
· States the decision before the justification
· Names the trade-off, not only the upside
· Closes with the action and the owner

Evidence example

"Three things the board needs from us this quarter — only the third is contested."

Risks

· Loses headline-first discipline in unscripted exchanges over 30 minutes.
· Sub-questions occasionally answered in detail before the main question is closed.

Recommendations

· Pre-write the headline of any update over five minutes long.
· Adopt the one-sentence summary close at the end of every exchange.

Coaching priority

Strategic Communication module — sections 2 and 4.

Credibility

Reasons from evidence and constraint, not assertion. Holds position without escalating register.

Observable behaviours

· Reasons from evidence, not assertion
· Holds position when challenged without escalating
· Cites the constraint, not the preference
· Separates the message from the person
· Acknowledges the counter-position before answering it
· Maintains register under provocation

Evidence example

"I disagree with the conclusion; I accept the underlying constraint."

Risks

· Diplomatic register narrows under repeated public challenge.
· Cites constraint without naming the underlying judgement.

Recommendations

· Add the named judgement after the cited constraint.
· Practise the diplomatic counter — acknowledge, separate, answer.

Coaching priority

Conflict Management & Diplomacy module — sections 1 and 3.

Integrity

Owns outcomes openly. Stated position holds across audiences.

Observable behaviours

· Owns the outcome without deflecting
· Names what was missed before what was achieved
· Stated position holds across audiences

Evidence example

"That call was mine, and it was wrong on the cash assumption."

Risks

· Disclosure of error occasionally outruns the listener's appetite.
· Acknowledgement of trade-off can be read as weakness by junior audiences.

Recommendations

· Calibrate disclosure depth to audience seniority.
· Frame trade-off as a chosen position, not a regretted one.

Coaching priority

Leadership Communication module — sections 2 and 5.

Composure

Cadence holds through the open and middle of long exchanges; quality dips at the close.

Observable behaviours

· Cadence holds when questioning intensifies
· Structure survives interruption
· Response quality is preserved at the close of long exchanges

Evidence example

"Give me a second on that — I want to answer the actual question."

Risks

· Late-exchange responses become shorter and less structured.
· Visible recovery time after interruption longer than peer average.

Recommendations

· Rehearse the structured pause at the 25-minute mark.
· Pre-script the close of any 45-minute exchange.

Coaching priority

Executive Presence & Confidence module — sections 3 and 4.

Influence

Builds the bridge before the ask in scripted exchanges. Reverts to assertion in unscripted ones.

Observable behaviours

· Frames the ask in the stakeholder's terms
· Builds the bridge before the request
· Tests for alignment, not only for agreement
· Names the shared interest early
· Trades short-term position for long-term standing where appropriate
· Maintains contact between transactions

Evidence example

"Before I make the ask, let me show you why this matters to your P&L."

Risks

· Reads as inflexible to stakeholders who expect negotiation.
· Tests for agreement rather than for alignment.

Recommendations

· Open every ask with a one-line bridge framed in the stakeholder's terms.
· Substitute alignment tests for agreement tests in the second half of the exchange.

Coaching priority

Persuasive Language & Influence module — sections 1, 2 and 5.

Adaptability

Reframes when the first frame does not land. Register gap between written and spoken is wider than ideal.

Observable behaviours

· Shifts register when the audience changes
· Adjusts depth without losing the point
· Reads the cue, not only the question
· Reframes when the first frame does not land
· Moves between channels without quality loss
· Holds the message while changing the wrapper

Evidence example

"Let me try that again in a different way — the first frame didn't land."

Risks

· Written register two bands above spoken — readers expect a different person in the room.
· Cue-reading is selective in larger groups.

Recommendations

· Paired drafting and delivery of the same message to three audiences.
· Practise reading non-verbal cues from the second-most-senior person in the room.

Coaching priority

Corporate Vocabulary & Nuance module — sections 2 and 4.